In today's competitive business environment, it's essential to stand out. Whether you want to increase your business's visibility or brand awareness, LED signage provides a versatile, sustainable, and cost-effective solution.
Some businesses use LED signage to make their storefront easily identifiable, while others use it to attract attention and significantly increase foot traffic, ultimately improving their bottom line. LED signage offers numerous benefits, but choosing the right one can be challenging. This guide can assist business owners in making informed decisions about their LED signage needs.
LED signage benefits
Energy efficiency
LEDs are known for their energy efficiency because they are low voltage and use less power to produce the same amount of light as other types of lighting. For example, LED neon signs consume significantly less energy than traditional neon signs.
Visibility
LED signs are bright, eye-catching, and visible from great distances during the day and night, ensuring your business stands out. This enhanced visibility helps attract more foot traffic, making them a powerful marketing tool. The FedEx Office survey found that 76% of consumers enter a store they have never visited based on its signs, and 68% have purchased a product or service because a sign caught their eye.
Longevity & durability
LED signs have a longer lifespan than traditional signage and are made of durable materials that can withstand diverse weather. This reduces the frequency of replacements and maintenance, making them a sustainable and cost-effective choice in the long term.
Versatility
Because LED signage incorporates many different styles, from LED neon signage to LED display screens, it is highly versatile and suitable for many industries. For example, retail stores use LED displays for promotions, restaurants for menus, and corporate offices for announcements. LED neon signs can enhance the ambience and attract attention in bars, restaurants, and storefronts.
Choosing the right LED sign
1. Determine the purpose
Assessing your business needs and goals is crucial before investing in LED signage. Determine the sign's primary purpose. For example, is it to attract new customers, promote special offers, or enhance brand visibility?
2. Select the style
Here are some styles of LED signage that you can choose from for your business:
Channel Acrylic Lightbox
Offers a sleek, modern look with illuminated letters that stand out against the background. It is ideal for businesses looking for a sophisticated appearance.
Face-illuminated Lightbox
Provides bright, even lighting across the sign’s surface, making it easily readable from a distance. It is perfect for high-visibility areas.
3D Illuminated Letters
Add depth and dimension to your signage, creating a striking visual effect that attracts attention.
Feature Custom Neon Sign
Offers unique designs that reflect your brand’s personality. It combines the nostalgic appeal of neon with the efficiency of LED technology.
Neon Logo
Blends the classic charm of neon signs with modern LED benefits, creating a distinctive look that highlights your logo.
Outdoor Illuminated Business Signage
Built to withstand the elements, ensuring your signage remains visible and attractive day and night.
LED Display Signage
Flat-panel video display that can be used indoors and outdoors for store signs, billboards, and other dynamic content.
3. Tailor the design
Work with a professional signage designer to create visually appealing customised LED signage and content that aligns perfectly with your brand identity. You can select from various high-contrasting colours, bold fonts, and styles to create a sign that mirrors your brand's personality. Incorporating custom designs like your logo or unique graphics can strengthen brand recognition and leave a lasting impression on customers. Keep the content simple and focused to avoid clutter. Use animations and transitions sparingly for LED displays to maintain a professional look.
4. Select the size and placement
When using LED signage, size, brightness, and placement are essential to capture your audience’s attention. For outdoor signs, go for larger, bright displays for maximum visibility. Indoors, opt for smaller, detailed signs that don’t overwhelm the space. Ensure experienced technicians do the installation to avoid issues.
Ready to light up your business with LED signage?
Discover the transformative power of LED signage with our friends at Cue Signs. They specialise in creating vibrant, custom neon signs and business signage tailored to your needs. If you need a licensed electrician to install the signage, the Ehlerth Electrical team is here to assist! We have the pleasure of teaming up with Cue Signs on many business signage installations.
Insights and Image Sources thanks to CUE SIGNS
